Our nation’s resource is the ideal location to officially desired the fresh brand so you’re able to Canada!
We’re pleased to announce one to Jacknife is leading the latest wade-to-paign to possess Hard rock Resorts & Gambling enterprise Ottawa-the new brand’s very first-previously Canadian place! Because the Hard rock embarks for the a great $350M extension and you may rebrand, our company is honoured to help you shape a venture that not only honors Hard Rock’s history and in addition amplifies the ability inside Ottawa.
Known for bringing immersive activities knowledge around the world, the tough Rock� is definitely your favourite globally destination for locals and you may tourists the exact same. The company is during a captivating time from expansion and you may revitalization, and stage is set to possess a grand starting from Canada’s earliest Hard-rock Hotel & Gambling establishment � that have Jacknife leading the brand new charge growing the fresh new wade-to-paign due to their Ottawa venue.
HRI became the first privately-owned gaming organization designated good You
�Our very own 350 million money expansion and you may rebranding usually interrupt https://goodmancasino.io/ the resort, amusement, hospitality, and you may betting markets within the Eastern Ontario and past,� states Christine Crump, Chairman from Hard rock Lodge and you can Gambling establishment Ottawa. Canadians won’t need certainly to get across a line to tackle all of that Hard rock can offer. Jacknife’s work coincides to your business-category works and you can knowledge i submit to the visitors.�
The newest extent out of Jacknife’s performs comes with an entire proper and inventive development of the latest wade-to-paign, with a pay attention to strengthening adventure and you may driving engagement round the all touchpoints. The newest campaign commonly embody the newest substance from Tough Rock’s vibrant people, making sure the hole gets an excellent beacon to possess activities seekers.
�We have been happy to interact having a major international brand name such Hard-rock within particularly a crucial minute,� says Mikey Richardson, Co-Maker and Professional Imaginative Director at Jacknife. �The lead-as much as the fresh new 2025 release provides the ability to perform anything it really is pleasant-a campaign that not only honors Tough Rock’s heritage as well as amplifies the ability inside Ottawa.�
So it union stresses purpose-driven storytelling, with one another Jacknife and difficult Rock Lodge & Gambling enterprise Ottawa concerned about curating a smooth, high-perception brand sense that will lay the fresh new stage having a grand beginning such as not one.
Hard rock Globally (HRI) the most worldwide approved enterprises that have locations for the more 74 countries spanning 313 locations where were owned/subscribed or handled Hotels, Casinos, Stone Sites�, Live performance Venues and you can Cafes. Its Unity from the Hard rock� around the world support program perks people to have undertaking whatever love across the performing qualities international. HRI as well as circulated a joint venture named Hard rock Digital during the 2020, an internet sportsbook, retail sportsbook and you will internet sites playing system. You start with a keen Eric Clapton keyboards, Hard-rock possesses the newest world’s prominent and most worthwhile type of genuine musical collectibles at more than 88,000 pieces, being presented at the places all over the world.
S. Best managed Company by Deloitte Personal and Wall surface Road Diary for the 2021 and it has while the been honored four times. Hard-rock was also honored by Forbes among the many World’s Top Businesses, together with Finest Companies for females, Variety and The newest Grads and a top High Manager in the Take a trip & Amusement, Gaming and you can Activity Business. Regarding the 2022 Around the world Gaming Awards, Hard rock is actually called Belongings-Depending Driver of the year to the next amount of time in five years.
Hard rock Worldwide currently keeps money grades out of no. 1 resource-degrees score companies: S&P Around the world Recommendations (BBB-) and you can Fitch Recommendations (BBB). For more information on Hard rock Around the world, see hardrock otherwise shop.hardrock.
Rideau Carleton Casino officially unsealed since Rideau Carleton Raceway for the 1962, because Canada’s earliest-ever five-eighths mile oval possesses come a switch element of Ontario’s utilize racing people since. While the inclusion out of gambling within the , the metropolis of Ottawa has received everything $6 mil a year and most $106 billion overall costs to possess hosting Rideau Carleton Gambling enterprise within the brand new Federal Resource Region.
Having hopeless anticipation of one’s starting of the newest Hard-rock Resort & Local casino Ottawa, Rideau Carleton Gambling establishment remains unlock 24/seven, willing to suffice its site visitors with the exact same time and energy and you will thrill. Hard rock was working to make a different sort of state-of-the-ways recreation studio that can in the near future give the new iconic Hard-rock brand in order to Ottawa and you can enliven the metropolis such as no time before. Coming amenities should include a contemporary hotel construction which have 150 bedroom, as well as twenty-two rooms, longer playing flooring as well as 1,500 slots, 40 live-activity dining table game, and you will highest-limitation playing. Website visitors will enjoy more than 10 eating, bars, and you will lounges, including the renowned Hard-rock Cafe and Council Oak Steakhouse. The hotel might also be home to the newest vintage Rock Store, a-1,800 together with seat Hard rock Real time area, and you can real music collectibles.
The fresh new facility is a significant rider regarding work production and certainly will implement more than 700 regional customers, immediately after completed. Hard-rock Hotel & Casino Ottawa is going to continue the fresh traditions off people money thanks to regional sponsorships and you may nonprofit partnerships, raising the lifetime off owners and you can people the exact same because is centered less than Rideau Carleton Gambling enterprise.
Rideau Carleton Gambling enterprise try work from the Hard rock Globally and influenced from the Ontario Lotto and you will Playing Firm (OLG). Which have OLG union, Rideau Carleton Gambling establishment shows a regular commitment to responsible gaming that have full implementation of OLG’s Plays which is recognized from the RG View certification system.
For additional info on Rideau Carleton Casino, go to rideaucarletoncasino
Jacknife is actually a separate, full-service creative brand name institution headquartered within the Toronto, Canada. With more than 29 several years of industry sense, Jacknife could have been the leader in getting outstanding marketing and creative ways to a diverse set of subscribers. Because of the leveraging the brand new strong blend of strategic creativity, Jacknife allows names to create high company well worth from the fuel away from development.
